The cutouts were followed by a brand film on the same concept, which showed stars becoming a part of our everyday life.
Friday 28 December 2012
Zee Bangla Cinema Launch Campaign Hoardings
The cutouts and the brand film were followed by large hoardings across Bengal, further cementing our positioning Jeebon akhon Superhit!
Zee Bangla Cinema Launch Campaign Cut-outs
The central idea - bring the stars home. We did a complete 360 degree campaign starting off with 20 feet larger-than-life cutouts of 15 biggest superstars of Bengali Cinema. We painted the city red with these towering cutouts striking a conversation with the passerby telling them they are all coming to their homes.
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